Because of the open-ended nature of this category and the additional work involved in exceptionally large funding requests, Olson Business Development quotes fees for projects in the category on a project-by-project basis.
Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success of the franchising company including both the franchisor and the franchised outlets or franchisees. Brands and franchising are nearly synonymous and often companies that are not franchises or do not use a franchising structure are still called franchises. In fact Warren Buffett also often calls companies with strong brand names; franchises. This is very common in the world of Wall Street.
Strong branding strategies using the franchise model include a multiple use of public relations, advertising and community goodwill efforts. When a customer comes into a franchised outlet and is satisfied with a product or service this increases the brand name for the franchisor who then continues to franchise the brand name to other franchisees in other markets.
Each time a new member is added, the franchise brand name has a chance to increase its value. As long as the new franchisee is following the system and has similar quality control and standards the franchise brand will be boosted.
Print this questionnairefrom your computer. Provide as much information as you can.If you don't have an answer to a certain question, move on tothe next one. Many answers will become apparent during the plandevelopment process. When you're ready, return it, along withyour check for at least 50% of the planning fee, to: Olson BusinessDevelopment, P.O. Box 3348, Frederick, MD 21705. (For overnightdeliveries: 6425 Sunset Drive, Frederick,MD 21702).
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